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Case study ยท Operations and product design

A stallion program, run from one iPad.

A Louisiana reproduction center sells breedings to stallions standing across North America. I led the design and AI-assisted engineering of an offline-first app that tracks every stallion, dose, contract and dollar owed. The program runs on it today.

Role
Product lead, UX and UI
Stallions
24 active
Reach
14 states and Canada
Status
In use
RSAP screen: The whole program at a glance

The whole program at a glance

Active stallions, money owed, storage fees due, contracts on file and low semen stock, with stallions by state, lowest doses remaining and the stud fee range.

Tap the screen, the gold point, or swipe

The brief

The problem, and the solution.

The problem

Dry Creek Quarter Horses & Reproduction stores frozen semen for outside stallions and sells their breedings to regional mares. Running the program means tracking every stallion, owner, contract, tank location and dose, plus the stud fee sales, kick-backs and storage fees owed, for stallions standing from Texas to Saskatchewan.

The solution

An iPad app installed from a web link that works without internet and keeps every record on the device. Stallion records carry registration, genetics, breeding terms, photos and contracts; doses remaining calculate from straws received; stud fee sales compute the 10% kick-back; and mare records track treatments and breeding events. One-tap backup and restore protect the data, photos and documents.

How I approached it

From the problem to the product.

  1. 01

    Mapped the business

    Worked with the program owner on every stallion, sale, fee and document the program has to account for.

  2. 02

    Designed the data model

    Stallions, owners, contracts, semen inventory, mares, sales, storage fees and reservations, all connected.

  3. 03

    Automated the math

    Doses remaining from straws received, the 10% kick-back on every sale and treatment schedules for mares.

  4. 04

    Designed the UX and UI

    Large touch targets and clear status tags for fast work in the barn, on an iPad.

  5. 05

    Engineered with AI

    Delivered through AI-assisted engineering as an offline-first app with on-device storage and one-tap backup.

  6. 06

    Managed the releases

    Versioned updates, hosting and migration of the full dataset with every release.

Signature feature

Inventory and earnings, calculated.

The same math the app runs on every stallion record and every stud fee sale. Move the inputs and watch the program update.

Straws received
Straws per dose
Doses used
Stud fee

Doses remaining

0

In stock

Kick-back per sale (10%)
Kick-back on doses used

My role

I partnered with the program owner to define what the business needed to track, designed the data model, the workflows and every screen of the UX and UI, and delivered the app through AI-assisted engineering. I manage its releases and hosting, and the program runs on it today.

Skills demonstrated

  • Operations design
  • Data modeling
  • Inventory and revenue tracking
  • UX and UI design
  • AI-assisted engineering
  • Release management
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