Agency Director, Marketing & Brand Strategy
Horsepower Marketing
Full-service marketing agency serving 1,500+ client brands, including stallions, ranches and equine businesses, from early-stage startups to multimillion-dollar enterprises: strategy consulting, business and marketing plans, brand identity, creative, digital, social, web and marketing technology.
- Founding brand identity and marketing strategy for Solo Select, now an enterprise with more than $100M in horse sales. Advised the founder from launch on the brand, an auction platform, merchandise and trade show presence, all now core to the business.
- Sold-out annual capacity and 20% premium market-share growth for multimillion-dollar brands, through go-to-market strategy, segment positioning and national trade media timed to peak buying windows.
- $500K in sales from a single trade show cycle, pairing pre-show promotion and sales-focused booth design with structured CRM and email follow-up.
- Twice the qualified lead inquiries at twice the industry click-through rate, through integrated demand generation across digital ads, email, landing pages and events with A/B-tested creative.
- 17x organic audience growth, to 80,000 followers, with no paid media, through content cadence, photography, video and platform-specific storytelling.
- Software products designed (UX/UI) and engineered with AI, including Quarternicks, a pedigree analytics platform built on nearly 200,000 records, Equine Broker Pro, Supervisor Scorecard, RSAP and Mayhem Post Forge.
- International market entry and 3 to 5x product visibility through SEO-optimized storefronts, conversion funnels, and KPI and ROI dashboards that automate client pipelines and reporting.
- Cross-functional teams of up to 15 and budgets of $25K to $300K led, developing client strategies with writers, designers and video producers, and holding most clients for 10+ years.
- 28% advertising revenue growth and 15,000+ readers as contract Editor-in-Chief for the Gypsy Vanner Horse Society’s 174-page national magazine, led end to end, with 70+ advertisers recruited across 26 states and countries.
- 80% email list growth in six weeks as contract Publications Coordinator for the same 21,000+ member organization, leading a team of 5, managing communications for the general membership and advising the board of directors on marketing strategy, vendor negotiations and revenue.