Case study ยท Publishing and revenue
A national magazine, led end to end.
As contract Editor-in-Chief, I led the 174-page annual magazine as a business: editorial direction, the design of every page, the majority of its articles, advertising revenue and print production.
- Role
- Editor-in-Chief
- Pages
- 174
- Ad revenue
- +28%
- Readers
- 15,000+
The issue
All 174 pages.
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1 / 174
The revenue engine
A magazine run like a business.
Select any stage.
Online ad store
An online ad store that let advertisers buy and submit their ads in one place.
My role
I owned the whole product: editorial direction, the design of every page, the majority of the writing, advertising sales and print production. I also launched the online ad store and member submission funnel, and recruited 70+ advertisers across 26 states and countries for $29.8K in revenue.
Skills demonstrated
- Editorial direction
- Publication design
- Advertising sales
- Revenue operations
- Print production